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1passwordCanadian Password Management Company announced on Monday a strategic collaboration agreement with Amazon Web Services This puts the firm in position to capitalize on the business demand of security tools designed for artificial intelligence and cloud native environments.
Collaboration is an important milestone for 1passwordwhich has been transformed from a consumer -focused password manager into a business security platform that serves a third of the Fortune 100 companies. Collaboration occurs, as organizations are increasingly struggling to secure AI agents, unacquitated devices and unauthorized applications that traditional security tools cannot control or control.
Monica Jain, chief of collaborations of 1password, told Ventubebeat in an exclusive interview that AWS collaboration has provided explosive growth over the last 18 months. Contracts sold through the average AWS four times larger than typical offers, with rates of gains more than 50 percent in all customers segments from small businesses to large companies.
“According to the AWS ISV member team, at the end of 2024 they witnessed that 1Password had reached a level of progress they have not seen in other ISVs,” Jain told Ventubebeat. “At seven months, most ISVs take about 24 to 36 months to reach the point we achieved in a very short period of time.”
The Strategic Collaboration Agreement or SCA 1password The first Canadian independent software seller to secure this collaboration with AWS. Amazon rarely enters these agreements, usually reserving them for companies that create new market categories that meet the AWS safety strategy.
Shared and non -managed devices create massive security points for companies
The rapid growth of 1password comes from its approach to what the company calls “Access-Trust Gap” – Security risks created when employees use personal devices, unauthorized applications and AI tools to access the company data without computer supervision.
Traditional safety tools such as identity and access management systems usually only govern the applications that computer departments know and have formally approved. However, research shows that only 50 percent of known applications They are really integrated with corporate security systems, while computer departments do not know most of the employees of applications.
“Today’s employees work anywhere and use a wide range of applications and use a wide range of devices to work,” said Jain. “What happens often is that when people use these applications or devices, they are usually out of visibility of the computer organization.”
This creates cascading safety risks. When an employee shares sensitive information through an unpacted file distribution service and the recipient accesses a personal device without Authentication of various factors or Final point protectionThe company’s data is vulnerable to various attack vectors simultaneously.
Jain illustrated the problem with a specific example: “Imagine if I sent you sensitive information on a file sharing tool not compatible with companies and that you accessed your personal disposition.
AI automation tools do not have basic safety controls, exposing companies to new cyber threats
The association is urgently gained as organizations quickly deploy AI agents for business automation. Unlike human users, AI agents often have standard security measures such as the authentication of various factors, instead of trusting in shared secrets or hard coded credentials that create important vulnerabilities.
“The Ai Agent is no longer a future concept,” said Jain. “Security risks increase and the use of the AI increases within all organizations and is transforming the functioning of companies.”
1password’s Extended access management The platform addresses this by treating the agents of the AI with the same safety rigor as human identities maintaining the speed and automation that make the AI valuable. The platform eliminates secrets with hard codes, causes less privileged access to access and provides visibility to the activity of the AI agent.
The approach differs from the traditional safety tools that focus on known managed systems. Instead, the 1password platform assures what the company calls “managed and without managing“Devices, applications and AI agents that cannot reach identity and access management tools.
New Aws Manager Integration rationalizes Native Native Development Work Flows
As part of expanded collaboration, 1password introduced a new integration of secrets with AWS secrets managertiming to match with AWS RE: InforceAmazon’s first security conference. Integration simplifies how development teams manage sensitive credentials into native cloud environments.
Integration allows organizations to consolidate secrets management, enforce role -based access controls and incorporate a safe credential handling directly into developmental flows, including control line interfaces, continuous integration pipes and AIA automation.
“As a fast moving agency, flexibility is everything, but not at the expense of security,” said Ivan Blagdan, a technology director of Convertiv, a 1 -step customer. “Expired access management of 1password gives us a real -time guarantee that each device accessing sensitive data, whether personal or company, satisfies our standards around trust.”
Technical integration addresses a critical pain for developers who have traditionally struggled to safely manage secrets without slowing down the speed of development. By incorporating safe access directly into existing workflows, the platform eliminates the compensation between the safety and productivity that has affected many organizations.
Collaboration strategy helps 1password to compete against Microsoft and Google grouped security tools
It AWS Collaboration 1password positions to compete more effectively against technological giants such as Microsoft and Googlethat group identity management tools with their productivity suites. However, Jain emphasized that 1password adopts a first approach instead of directly competing.
“We do not compete, we really are a partners -focused organization that thinks about how we reach the end customer in the way that the client has to work,” said Jain. “We integrate with the tools that Microsoft can provide to customers. We work with partners such as AWS that have a great deal in the security space.”
This strategy seems to work. 1password now guarantees more than 165,000 companies and millions of consumers, with 75 percent of the income from business customers compared to 25 percent of consumers, a dramatic change in the company’s consumption origins.
The growth trajectory has been consistent with all market segments, which suggests that the security challenges that the addresses of the word 1pseword affect organizations regardless of size. This ample attraction has caught the attention of AWS, which considers that 1password is to create a completely new market category.
“AWS does not enter SCAS light,” said Jain. “Not only do they sign with any ISV to put his hand and say,” We would like to enter a SCA with you. “
Enterprise Security Market Evolution creates a mass growth opportunity for access management platforms
AWS collaboration accelerates the evolution of 1password from a password manager to what the company calls a Extended access management Platform. This new category addresses the security gaps that traditional identity and management, governance and identity administration and mobile devices management tools cannot reach.
Leading companies included Asana, Associated press, Song, IBM, Mongodb, Energy of the octopus, GRMA, Sales forceand Stripe Trust 1Password to protect devices, applications and agents of the AI and managed AGE that access sensitive corporate data.
When asked about the greatest competitive threat for 1password, Jain pointed out inward more than external rivals: “ Our greatest threat is ourselves and the speed with which we can assure us that our clients are safe and the clients we have not touched today are also safe. our greatest threat is time and ensuring that we can reach those customers in a timely manner. ”
The strategic collaboration agreement provides 1password access to the global scale, leadership programs and AWS sale initiatives to accelerate market expansion. Jain hopes that collaboration will multiply the current company growth rate of five to seven times.
“Whatever our execution income rate today, we hope that this execution rate will be, if not five, six, seven times higher working with AWS,” he said.
For AWS, collaboration strengthens its security portfolio, as companies are increasingly demanding a complete management of access for hybrid and AI -based environments. The calendar seems appropriate, as organizations embrace AI automation and remote work becomes permanent, positioning both companies to benefit from the business demand for integral access security solutions.
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