Jaguar’s new name, which rose to controversy yesterday, after the unveiling of its 00-style electric car, has reached the top.
Searches for Jaguars by car buyers have increased… but not by those who want something new.
There has been a 10 percent increase in motorists looking for used Jags since the iconic British brand unveiled its controversial new identity on November 19, according to Auto Trader.
The new sign was introduced canceling one of its most popular brands and launching existing brands to mark its move to full electricity from 2026.
Within 10 days after the announcement of the brand – including now Popular social media posts take 30 seconds but no traffic – the second vehicle platform measured a 5 percent jump in Jaguar’s advertising views.
It said the ‘increasing consumer interest’ shows that drivers are keen to see what they can still get from the Jaguar they have always known’.
This is good news for Jaguar bosses and its dealer network, as the car firm has stopped selling new models in the UK – and won’t deliver for 12 months until its all-electric launch in 2026.
Of course its showrooms rely on its approved vehicle inventory, which seems to be in higher demand these days than the controversial rebrand.
The Auto Retailer reported a 10% increase in searches for used Jaguars on its platform in the 10 days following the launch of the British car brand’s new logo.
In an interview with Sky News at the unveiling of the Type 00 EV concept at Miami Art Week in the early hours of yesterday morning (UK time), Jaguar director Rawdon Glover said: ‘More People have been talking about Jaguar for the past two weeks. – well, for the longest time.’
Much discussion about the brand’s electric-only approach and accusations of its disregard for its century-long heritage have made the focus on motor vehicles increasingly a part of his ambitious plans.
Auto Trader says November 23 – four days after the brand’s announcement – was the busiest day of Jaguar’s search for eight months.
And in the ten days of the story, the Jaguars have appeared in searches 29 million times, with 1.3 million ad views.
The F-Pace SUV is the most searched model on the internet, according to Auto Trader
Classic E-Type Jags are also in high demand among classic car dealers, who may find their value in today’s market and the numbers available.
On Tuesday, Jaguar unveiled its Type 00 concept car, which hints at the design language of three electric models that will begin the brand’s electric future from 2026.
The most popular model is the F-Pace SUV – it’s the largest family car – followed by people searching for classic E-Type Jags on the popular website, who may find a lot of price based on current market and available credit. .
The electric I-Pace – which has also been canceled and is not expected to be part of Jaguar’s new EV-only range from 2026 – is the third most sought-after model.
Auto Trader managing director Erin Baker said the wave of new interest in second-hand Jaguars is being driven by those looking to snap up examples from the carmaker’s heritage. turn the corner.
‘The increase in customer interest in Auto Trader shows that drivers are keen to see what they can still get from the Jaguar they’ve come to know.
‘I don’t think anyone has a realistic idea of how this will go when the first car is available for sale, but it’s a bold move for one of Britain’s most iconic marques.’
As Jaguar prepares to become an EV-only manufacturer from 2026, it will stop production and sales of cars for the UK market for the next 12 months. So, its network of around 80 dealers can only sell ‘pre-approved’ models.
No new Jaguars for YEARS
News of increased interest in second-hand Jaguars will keep the company’s network of authorized dealers calm … for now, at least.
Mr Glover confirmed last month that it would reduce its UK showroom footprint by around 75 per cent ahead of the 2026 EV rebrand, it will reduce its customer numbers from the current 80 to just 20 when the next generation EVs arrive.
Currently, buyers rely entirely on its stock of used cars because Jaguar has already released the brakes on the current model build.
Results broke at its Castle Bromwich plant in the Midlands – where it makes the XE and XF saloons, as well as the F-Type sports car – in May.
The F-Pace will continue to be built ‘as seen’ at its factory just 13 miles down the road at the Solihull factory, but this will only be for overseas markets. A spokesperson for the brand confirmed the UK-spec release in October.
And while production for the E-Pace SUV and the electric I-Pace continues in Graz, Austria, until the end of the year, its UK distribution has also been sold.
Jaguar says the I-Pace will continue to be available except for ‘corporate customers until 2025’.
This means Jaguar has suspended all car production for the British market for the first time since WW2.
Production of the right-hand-drive F-Pace SUV (pictured) broke in October
With production of the UK models now over, this is the first time since WW2 that British drivers cannot afford to buy a new Jaguar.
According to Glover, the annual output from the new car market is part of the planned ‘fire island’.
Asked if the 12-month withdrawal from the market was a mistake, Glover said it was still part of a ‘strategic decision’, with Jaguar wanting a “cooling off” period for customers. and consumers to prepare for its electronic signal.
The company has dubbed the year’s departure from the new car market a ‘sunset’.
A spokesman for Jaguar This Is Money said last month: ‘As part of the planned date for the date of our current Jaguar vehicles, new car sales in the UK have come to a halt as we prepare to restart the Jaguar brand from December 2024.
‘In front of our future Jaguar collection, we have created a breathing space that will bring the new brand and vision to life.
‘UK customers can purchase current Jaguar models on a pre-approved basis through our UK dealer network, and for existing Jaguar customers, servicing, repairs, and warranty work through our Jaguar repair network.’
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