After a show showcase at the beginning of the week, the annual promotional video game circuit for the summer began really with this two -hour showcase with the name of Summer Games partyyou had it teasesequels and totally new games.
For the SGF course and the host Geoff Kighley, both of which have struggled to increase during this decade, as King E3, once and Glorious, gradually killed King E3. But this year was wearing a strange air even before a Splitgate 2 The developer walked on stage with a “Make FPS again a hat“(Really) before you spoil“ the same Call of duty“And revealing the battle mode of his shooter.
A large part of this strange is because the game industry is happening right now. It’s been more than a week since EA killed – Black Panther Game and developer Cliffhanger and industry layoffs have continued only since. Time stops for anyone, and since 2023, there have been reductions for dozens or hundreds, sometimes every day, even an hour. What we thought was just “surviving to ’25” in 2023 or 2024 is now “surviving” Games and their studies die on the blink of an eye. Combined with what is felt like a strangely silenced Nintendo Switch 2 Launch and the United States Government that passes Another round of shitOf course, this fair feels fun.
Other factors for this strange sensation are completely due to Summer Game Fest. It is never clear when the industry pursues the trends that an event like this, which had many souls and roguelikes and space shooters, the competitive and extraction variety. The popularity of the two genres seemed to bring viewers and remind us how we easily get tired of the things we liked. Compared to the PlayStation showcase at the beginning of the week, SGF also felt less coherent in what I had to offer: Resident Evil Requiem and Wu-Tang: Rise of the Deceaiver It was pleasant tall, other trailers seemed to be educated or did not really land.
More problematic, five years, Summer Game Fest still feels like it does not have a real identity beyond an extension of the annual prizes of the final game. These ceremonies and the game that accompany them have a substantially different energy thanks to the musical performances, the appearances of celebrities and generally delicious Muppet gags. Without these, SGF feels less “fun”, due to lack of a better word. It wants to be E3, but the great pressers we tuned to sometimes could be bad, as the heads of numbers for the game publishers were high in their own supply or they were overlooked in nonsense. them It seemed to think that it was fun. This cannot be that so that the publishers have their showers and more common, and they do not want to be perceived as disrespectful to the means and their happy audience to receive recognition, but not the criticisms that are achieved.
Previously, Keighley has caught Flack for not having adequately recognized industry struggles or doing it in a clumsy manner. This year’s summer game opened with him highlighting the current cultivation of best -selling games of 2025, some of which came from very smaller teams than your average triple A. 33’s expedition He has been the largest and worst offender of this “honor”; From the revelation and launch of the RPG, it has been praised as a triumph for a developer with a count of the twelfth little ones. But it is Seven minutes credits Shows that it is not real story: yes, sandfall has it 33 or 34 employeesBut he also had third -party animators, QA contractors and locators (and more!) who helped make a fantastic debut title.
Keighley’s stress of these little teams – a boy made a fight with only the help of New of your friends!—Durna was probably a well -intentioned recognition of additional fuel for the burning division between indie and triple developers in a bad time for both. The story about the development of games (and who does them) is bad enough thanks to the continuous layoffs and the increase in the harassment of the players, and this will probably exacerbate things. It is a time that best represents the protagonist of Sword Sword of Summer Game Fest and this particular figure in the industry: sooner or later, in the middle of the entire flash and celebrates this window in the industry, someone approaches things by putting their foot in their mouths.
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