Figma co-founder Dylan It seems that Field is a big fan of Enron, or rather, the powered by cryptocurrencies The company’s semi-parodic relaunch appeared on the web earlier this week.
Sport an oversized Enron hoodie during his conversation with the WIRED editor at large Steven Levy At The Big Interview event in San Francisco on Tuesday, Field said he had always been a fan of the Enron logo, which was the last one made by the legendary The American graphic designer Paul Randof ABC, IBM, UPS and Westinghouse logo fame. But he said he also “got a real thrill” from the potential Enron revival that happened been linked to “Birds Aren’t Real” creator Connor Gaydos. Only 9 years old when Enron imploded in 2001, Field says he wonders (optimistically, it seems) whether it’s possible to build a new company on the backs of the tainted brand, given that his generation may not carry the kind of baggage related to the the company’s stumbles what others do.
Either way, it seems, it’s a question of the power of design, something that Field and Levy focused on more broadly during their chat, talking not only about the creation and evolution of the Figma platform, but also about how the cofounder sees the company. going into the immediate future.
Currently, Field says, the company has “millions” of users, with a third coming from the design world, a third from the coding space, and a third coming from various other backgrounds. With Figma, he thinks, brands and companies can express themselves visually much better than ever before, working collaboratively to more quickly understand what is graphically possible, what the best user experience is, and how they can best stand out in the marketplace.
But in an age where artificial intelligence has the potential to make most things seem at least relatively good, Levy asked, how can companies using Figma hope to stand out? Field says the answer is not simply to lower the bar to meet novice designers and programmers, something this type of AI work has already done, but to “raise the roof” to help good enough designers and programmers work beyond the previous limits of their competences. .
The best designers, Field says, have a unique ability to manipulate interactivity, dynamism, movement and UX to create work that few others can match. With AI tools like the ones Figma has or will integrate, he hopes that more and more people will be “limited more by their ideas than the tools in front of them,” ideally giving them the chance to match the work of some of the world’s best designers . the world.
While Field acknowledges the possibility that good design can help bad actors, citing a particularly well-designed magazine that ISIS published around 2014 or 2015 as an extreme use case, he says that all tools have the power to lift the people if they are realized. correctly.
“Most AI tools right now are about lowering the bar,” Field reiterated. “It’s about making sure that there is democratization, and that’s great in many ways, for example when you talk to people who generate images with diffusion models and some of them do art therapy, which was never possible before.” However, he added, it is important to raise the ceiling. “That’s where a lot of our thoughts are right now,” he said, “and that’s where I hope we can go.”
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