As the cable television continues to experience stagnation, with the tendency to reduce the cord every year, Warner Bros. Discovery (WBD) adapts to the evolving media landscape by separating its streaming and cable operations. This reference decision aims to maximize the potential of the two companies, according to WBD.
The company announced On Monday, his plan to divide into two publicly listed entities: the streaming and studies division, which will include Warner Bros. Television, Group Motion Picture, DC Studios, HBO and HBO Max; and global networks, with CNN, TNT Sports in the United States, Discovery and Bleacher Report.
Above all, Discovery+ will not be included in the streaming segment, which indicates that WBD may not prioritize -as much as HBO Max.
Recently, HBO Max He returned to his original brand, emphasizing the company’s commitment to the premium content, in contrast to the discovery titles, which have had a lower performance, giving rise to Several moving.
This decision reflects a broader trend among media companies, such as Comcast’s Spinoff of the NBCun universal cable channels last year.
