Throughout his years working in technology, Jenny Wang, 28, always encountered an idea: a style personal agent to help users decide what to bring and buy based on their budget, lifestyle, climate and calendar.
He has tried to build this product on several occasions in the past, “but Ai technology was not yet mature enough,” he told Techcrunch. This has changed, so a few months ago it announced the launch of your dream company, UpperFollowed by today’s announcement of a round of $ 11 million, directed by Meno Ventures.
The product, you feel Departure from the movie “Cluess” In fact, he is a stylist and a personal buyer who makes costume recommendations and allows users to try these appearances with his personalized virtual avatar. For example, a person may ask at high for what can be the best dress, for example, Techcrunch disturbing and the IA will offer suggestions and presents a dress aspect.
Users upload their closet taking pictures, forwarding purchase receipts or looking for what is already in the high database. People can also dress in clothes that seek to buy, mix and combine with the clothes already in their closet.
There Others play around In the Ai style space, such as And Cladwell, trying to recreate the magic of that iconic scene in “Cluess”, where Cher plans a dress from his closet through computer technology. Wang is considered to be part of the new wave of consumer technology, seeking to make style and purchases more effective.
“There are existing players such as Google Shopping and Pinterest who also experiment with AI,” he continued. “But the experiences that consumers want and use in the future will have to be built with new technical architectures and new user interfaces.”
The product is endorsed by some heavy names, including Michelle Obama’s stylist, Meredith Koop, who said he helped to form the AI.
Other company investors include benchstrengh; Algaé Ventures, the investment firm endorsed by the prestigious Arnault family of LVMH fashion; Phenomenals Ventures, the firm founded by Kamala Harris Meena’s niece; Anthology Fund Anthropic ARM; and a large number of Angel investors, including DOORDASH CEO and co -founder Tony Xu, Super Models Jasmine Sweares and Karlie Kloss, the co -founder of the Jenny Fleiss court, and the General Director of Posehmark and co -founder Manish Chandra.
Wang used the word “aligned” to describe his fundraising process and tilted a lot on the network he accumulated while working on various technological roles throughout his career. He is a Harvard engineer for training and has invested in numerous companies, served as a technical advisor to the brands and also performed on investment companies.
Years ago, for example, he was an intern at Doordash and previously offered voluntarily at the Karlie Kloss podcast, “Kode with Klossy”.
“I am still actively encoding every day and I learn from our teams and technical advisers,” he said.
Wang said fresh capital will be used to grow the team and finance more research and development. “Our team is continuously updating our internal models and improving the experience based on the feedback of the community,” he said.
High has already done reached an association With the Council of Fashion Designers of America (CFDA) to offer discharge to its base base. Wang lived in San Francisco but moved to New York to help build technology. “NYC is also a closer flight to Paris than SF,” he said, adding that LVMH and one of his angel investors, Tech influencer Hachville zitaThey are helping the company to expand throughout Europe.
Alta also works with Marie Kondo as the company expands through some parts of Oceania and the Pacific.
The plan is to see collaboration with retailers worldwide.
“Many of the most exciting consumer companies start in New York,” said Wang, adding that he had brought together a highly technical team, but also fashionable. This startup is his dream come true.
