In an effort to resonate with younger users in the midst of a decrease in users’ participation, Tinder announced on Tuesday the launch of a new double date function, which allows users to join with friends and chat with possible games together.
The double date allows users to combine with a friend and browse other paired users who share at least one of their individual preferences, such as gender and sexual orientation. When a couple receives a game, a group chat starts with the four participants. Users also have the option to like an individual profile within the match if they prefer to chat one by one. Users can invite up to three friends to join this new appointment experience.
By encouraging users to double the appointment with friends, this approach aims to reduce pressure and anxiety often associated with solo appointments, creating a more comfortable environment for all involved.
“In early tests, users told us that they felt more comfortable to be their true.” The group chat format helps break the ice and facilitates casual meeting planning, whether they evolve to friends, romantic connections or something in the middle. “
The launch of this new function follows the Tinder matrix company, Party groupwhich reported a 5% decrease in paying subscribers, which fell to 14.2 million in the first quarter in its dating applications.
Double date can be an effort to recover these users while attracting new ones. According to the company, the results of the early tests were promising, with almost 12% of users who accepted a double date invite to be new or returned.
Additional internal data show that individual users participating in double -date chats sent 25% more messages than in typical individualized conversations. The volume of messages on these group chats was found to be 35% higher, especially among users under 29.
The double date function was tested in select markets, including parts of Latin America, Spain and the Nordics. A global launch of the function is scheduled for July.
There has been an increasing interest in group -oriented dating experiences, with similar applications such as Fouplay, Donateand Double Succeed in this niche. Especially to turn overThe United Kingdom -based dating slide, the 1828 slide, found that 48% of Z -gene respondents believe that double dates could relieve dating anxiety.
In addition to the double date, it was aimed at other features, such as Game manufacturer and Share my dateAs similar options that help “turn dating into a larger sport,” he told us. Long said that a recent Tinder report found that almost half of the singles are looking for friends’ support when navigating the dating scene.
The function also seems to be based on past concepts, including the above Tinder SocialBut he focuses more on creating a serious but comfortable dating experience instead of a party atmosphere.
