Peloton continues to expand into products beyond exercise bikes and treadmills with a new strength training app called Strength of the group+. The iOS-only app will give current and future Peloton subscribers access to audio-guided strength workouts that can be done in the gym.
The fitness company initially began testing a beta version of the app in September, which Peloton says features knowledgeable features like bookmarking personalized workouts and the ability to swap and reorder moves. The final version also includes a tool to generate new workouts based on your time, experience level, or available equipment, how-to instructional videos, and “in-ear coaching” to keep you on track as you workout. . Like many other fitness apps, Strength+ can also connect to a Apple Watch to view metrics like heart rate and calories burned, and let you record weights and reps from your wrist. None of these features are radically different from what you can get from other popular apps like Fitbod or SmartGym, except for Peloton’s focus on audio and the company’s roster of popular fitness instructors.
In the years following the pandemic, The group fought to adapt to changing demand for its subscription hardware. Not everyone wanted a Peloton Tread or bike in their living room when the option to pay less to ride one in public became available. Since then, Peloton has tried various strategies to regain its popularity by making access to Peloton workouts possible without expensive hardwarelaunching a fitness tracking camera called Guide with a focus on strength training similar to strength and even sales a rower. Nothing has matched the sales highs the company achieved during the pandemic. Selling subscriptions to the Peloton app and Strength+ seems like a viable way to grow in the inevitable future where most people don’t care about Peloton hardware.
Peloton Strength+ will be available for a limited time at $1 per month for the first six months. After that, a subscription to Strength+ will cost $9.99 per month. Current Peloton All Access, Guide, and App+ subscribers can use Strength+ at no additional cost.
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