The Twitch subscriber crown is back in the hands of Kai Cenat, with the creator finishing his month-long subathon with nearly 727,700 subscribers, CNBC relationships. It more than doubled its record of 326,650 subscribers VTuber Ironmouse set in Septemberwhich, in turn, had surpassed Cenat’s first place, a competition in which I am suddenly very involved.
Cenat not only streamed every day during “Mafiathon 2” in November, but he did so 24 hours a day. He’s joined by a cast of characters that seem like the beginning of a bad joke: what do Snoop Dogg, Bill Nye the science guy and Kevin Hart have in common? They were guests on Cenat’s live stream – I warned you it would be bad. But seriously, he managed to stream for 30 days thanks to these guests and his team’s takeovers that allowed him to sleep or go to the bathroom without a camera connected.
Twitch subscribers pay $5 for ad-free viewing and exclusives, and even with Twitch taking a serious cut, Cenat probably made more than $3 million. He said 20% of his proceeds will go to the school he is building in Nigeria. Cenat currently holds 15.4 million followers on Twitch and 6.79 million followers on YouTube. We’ll have to wait and see if Ironmouse tries to reclaim the crown.
