Meet the industry-shaking ‘world’s gentlest straightener’ – straighten and style hair without damage (and get 20% off)


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Shoppers concerned about the damage caused by heated hair appliances are making a bee-line to a new product called “the world’s gentlest straightener‘.

The £119.20 KEEO Genius Straightener is here to encourage a healthy hair journey with a unique design that does not snag, flatten or pull on your hair.

Love straightening your hair but worried about heat damage?

Heat styling but not as you know it, the KEEO Genius Straightener has slightly wavy plates that touch your braids with 50 percent less tension.

Heating to 190 degrees, gives you a long hold and easy styling, without heat damage.

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Damage-free styling: Using 50 percent less tension, the KEEO Genius Straightener gently smooths and shapes the cuticle while protecting your hair's natural 3D structure.

Damage-free styling: Using 50 percent less tension, the KEEO Genius Straightener gently smooths and shapes the cuticle while protecting your hair’s natural 3D structure.

Protecting the health of your locks while straightening, curling and waving, an impressive 92 percent of users agreed that their hair condition had improved after three months of using KEEO Genius. And now it’s on sale for 20 percent off.

Founded by the innovators behind the global sensation Babyliss Curl Secret comes a new hair straightener that styles your hair without heat damage.

U KEEO Genius Straightener reinvents the traditional flat iron plates that can crush the delicate hair structure. KEEO’s patented contoured plates and protective air space minimize the stress placed on your hair so that you get enough heat to smooth the strands.

And buyers love the short- and long-term results. “I wish I had discovered these a long time ago!” excited a buyer. “They don’t fry my hair and it already feels and looks in better condition. My hair became frizzy even after straightening, but now it’s just silky smooth for 2 days and it keeps its style.

In short, this is a healthier way to heat your hair. Heat style but not as you know it, the KEEO Genius Straightener it has slightly wavy plates that touch your braids with 50 percent less tension.

While you’d be forgiven for thinking these look more like crimping plates, it’s this patented precision air gap that will give you smoother, sleeker and overall healthier locks.

Running gently through your braids, the dishes smooth rather than squash and pull the hair therefore protecting the natural 3-D structure of your hair. With zero clamping, flattening or pulling, it gives you that long-awaited shine without sacrifice.

You can use the Genius Straightener in the same way as traditional appliances, also using it to curl and wave the hair – only with less damage to the hair fibers or keratin bonds, maintaining the inherent vitality of your hair.

You can use the Genius Straightener in the same way as traditional appliances, also using it to curl and wave your hair.

You can use the Genius Straightener in the same way as traditional appliances, also using it to curl and wave your hair.

Raving about the “brilliant styling experience”, shoppers rave about how “there are no excuses” for healthier hair thanks to the KEEO Genius Straightener.

It is not designed to completely flatten the hair, users have noticed that the hair is left smoother, but it retains some body, which cannot be said for many straighteners: “My hair felt smooth and also held the volume and it was not flat on my head.

U rectifiers they were smooth when sliding through the hair and my hair didn’t feel so hot after use. Hair looked smoother and felt good with a nice touch of volume still. Really impressed with these straighteners overall.’

Another agreed, adding: “It felt kind to my hair without compromising quality. Honestly, I prefer the way my hair falls and lays compared to other straighteners. I will definitely recommend and gift to friends and the family

Now on sale for 20 percent off, you can get your hair healthier thanks to the KEEO Genius Straightener.

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