Anthropic is betting on customization in the AI ​​arms race with new “styles” feature.

Anthropica leading artificial intelligence company backed by major tech investors, today announced a significant update to its Claudio AI assistant that allows users to customize how the AI ​​communicates — a move that could reshape how companies integrate AI into their workflows.

The new “styles” feature, launched today on Claude.aiallows users to preset how Claude answers questions, offering formal, concise or explanatory modes. Users can also create custom response templates by uploading sample content that matches their preferred communication style.

Personalization becomes the key battleground in the race for enterprise AI

This development comes as AI companies race to differentiate their offerings in an increasingly crowded market dominated by OpenAI ChatGPT and that of Google Twins. While most AI assistants maintain a single conversational style, Anthropic’s approach recognizes that different business contexts require different communication approaches.

“Currently, many users don’t even know that they can instruct the AI ​​to respond in a specific way,” an Anthropic spokesperson told VentureBeat. “Styles helps overcome this barrier: it teaches users a new way to use artificial intelligence and has the potential to open up knowledge they previously thought inaccessible.”

Early adoption by businesses suggests promising results. GitLabone of the first customers, has already integrated the functionality into various business processes. “Claude’s ability to maintain a consistent voice while adapting to different contexts allows our team members to use styles for various use cases, including writing business cases, updating user documentation, and creating and translating marketing materials,” said Taylor McCaslin, Product Lead AI/ML at GitLab, in a statement sent to VentureBeat.

Notably, Anthropic is taking a strong stance on data privacy with this feature. “Unlike other AI labs, by default we do not train our generative AI models on user-submitted data. Anything that users upload will not be used to train our models,” the company spokesperson stressed. This position contrasts with the practices of some competitors who use interactions with customers to improve their models.

AI personalization signals a shift in business strategy

While team-wide style sharing won’t be available at launch, Anthropic appears to be laying the groundwork for broader enterprise features. “We’re trying to make Claude as efficient and easy to use as possible across a wide range of industries, workflows and individuals,” the spokesperson said, hinting at future expansions of the functionality.

The move comes as enterprise AI adoption accelerates, with companies looking for ways to standardize AI interactions across their organizations. By enabling companies to maintain consistent communication styles through AI interactions, Anthropic is positioning Claude as a more sophisticated tool for enterprise implementation.

The introduction of styles represents a crucial strategic pivot for Anthropic. While the competitors focused on raw performance metrics AND model sizeAnthropic is betting that the key to enterprise adoption lies in adaptability and user experience.

This approach could prove particularly interesting for large organizations struggling to maintain consistent communication across different teams and departments. The feature also addresses a growing concern among enterprise customers: the need to maintain brand voice and corporate communication standards while leveraging artificial intelligence tools.

As the AI ​​industry matures beyond its initial stage of technical advancement, the battlefield is shifting towards practical implementation and user experience. Anthropic’s Styles feature might seem like a modest upgrade, but it signals a deeper understanding of what businesses really need from AI: not just intelligence, but intelligence that speaks their language. And in the high-stakes world of enterprise AI, sometimes it’s not what you say, but how you say it that matters most.