It may be based in California, but Apple has set its sights on the UK.
The tech giant has announced that its investment in Britain has grown to more than £18 billion over the past five years.
The company now supports 550,000 jobs in Britain.
This includes through direct work in his 40 UK articles, his supply chainand the iOS app economy.
Tim Cook, CEO of Apple, is visiting the UK this week and explained that he ‘always likes to visit Londonespecially on holidays.’
‘We’ve doubled the number of Apple engineers in the UK over the last five years,” he said before leaving for his tour.
‘They play a key role in research and development across many of our products, including helping us push the boundaries of technology and advancements such as Apple Intelligence and Private Cloud Compute.
‘I don’t need to tell you that the UK has an amazing history of innovation and we are proud that our technology teams here are working on products that reach customers around the world.’

It may be based in California, but Apple has set its sights on the UK. The tech giant has announced that its UK revenue has grown to more than £18 billion over the past five years.
The first Apple store in the UK opened on Regent Street in London on November 20, 2024, and since then, the company has opened 39 more in the UK.
Its engineering teams are located in London, Cambridge, and across the country.
These teams perform critical work and research on a variety of products and services, including Apple Intelligence, Apple Music, and Apple TV+.
Currently, its iOS developer team includes ‘the most exciting and talented developers from around the world’, who are helping to create apps used by iPhone owners around the world.
According to Apple, since the launch of the App Store in 2008, UK developers have earned almost £9 billion in sales of digital products and services.
Taiwo Omisore, an independent software developer, said: ‘Being able to dream, create, and share my vision on the App Store—a global platform reaching billions—wasn’t just a dream.
‘With Apple’s support I have been able to follow my passion and create experiences that improve the lives of others.
‘The possibilities are endless and I’m excited about what the future holds.’

Tim Cook, CEO of Apple, is visiting the UK this week and explained that he ‘always likes to visit London, especially on holiday’.
One of Apple’s key areas of growth in Britain is expanding production of the Apple TV+, which has tripled in the past two years.
This development not only provides jobs for the actors and their partners, but also connects with suppliers in various sectors including construction, manufacturing, hospitality, and technical services.
‘It’s been great to see shows like Bad Sisters, Silo, and Slow Horses gain fans around the world,’ Cook explained.
‘We are delighted to continue to create work like this here in the UK, because we know there are many great stories to tell together.’
Beyond that, Apple is also supporting tomorrow’s technology.
Apple has partnered with The King’s Trust since 2019 to help UK students gain the skills and confidence to access education and career opportunities.
‘Inspiring and empowering young people is at the heart of everything we do at The King’s Trust,’ said Jonathan Townsend, UK Chief Executive of The King’s Trust.
‘Our education work with Apple is a great example of how we help young people raise their ambitions, develop their skills and realize their potential.
‘It’s been amazing to talk to the young people here today about how their confidence has grown during their time on the program and I’m so grateful to Apple for helping us make this happen.’
The tech giant also supports community organizations near its Battersea office.
This includes Caius House, a place that helps reducing the gap in education and life skills for local youth and young people.
In addition to providing iPad and MacBook equipment to the center, Apple has also held a writing week at Caius House, where more than 100 young people learned new digital skills.
“It’s great to have Apple in the community and, with their help, we’ve been able to give young people the opportunity to work with technology and learn from experts how to apply the theory,” said Delrita Agyapong. CEO of Caius House.