Portal is launching its own crypto marketplace and wallet in an effort to reduce Web3 fragmentation. The new ecosystem services will target game developers and more.
This company wants to bring the simplicity of Web2 to the decentralized world for both users and developers, creating a consolidated experience for product discoverability, liquidity flows, and user engagement.
Portal Hub and Portal Wallet aim to unify the fragmented Web3 landscape, bringing the ecosystem closer to mainstream adoption. Portal was founded in 2023 and is part of a larger team with more than 120 people.
At launch, Portal general manager Ezra Strauss said in an email to GamesBeat that its Portal Hub marketplace will host more than 150 of the best Web3 games. Likewise, Portal Wallet will launch with the live Unreal and Unity SDKs, allowing game developers to integrate into their products at the engine level.
Strauss said Portal has curated the best games for the hub, and more than 50 are Portal partners. The portal has a total of over 200 partners overall. A list of post-launch partnerships is being drawn up to add more industry-leading developers as partners and to the hub.
As part of the Portal Hub release campaign, Portal is launching an early adopter rewards program where qualified users who sign up for a Portal Hub account will qualify to earn rewards.
Web3’s current challenges go beyond individual blockchains or projects. Isolated users, dispersed attention, and fragmented liquidity have led to a slow and complex UX, ultimately blocking adoption and hurting developers. Portal’s solution is to form a unified network of users and aggregated liquidity from each blockchain that developers can access via Portal Hub.
The Portal Hyperway is a universal layer that sits on top of the current fragmented blockchain landscape, allowing those within the network to do anything on any blockchain, the company said.
Both users and developers are part of Hyperway; users can tap into the best content and opportunities in each chain without additional friction, while developers are able to solve their distribution needs by tapping into Hyperway’s aggregated, multi-chain user base. Creating such a layer allows for seamless movement across Web3, resulting in more efficient discovery, navigation, and ultimately liquidity in the space.
Portal’s new suite of products – Portal Hub and Portal Wallet – allow users and developers to leverage Hyperway. Portal Hub functions as a centralized, multi-chain marketplace that combines elements of the Apple AppStore (for users) and a new user network and liquidity for developers.
The Portal Wallet, using the latest account abstraction technology to control a web3 wallet, serves as a unified account for accessing the Portal ecosystem, simplifying asset management and transactions across blockchain with Social Login and other traditional features . Paired with Hyperway, a liquidity highway connecting users, resources and opportunities, it enables both users and developers to unlock the full potential of a seamless, interconnected Web3 economy.
“This monumental launch demonstrates our commitment to unifying Web3, closing liquidity, user experience and accessibility gaps that have long held the ecosystem back,” Strauss said in a statement. “This launch brings us closer to a truly decentralized yet accessible Web3, allowing developers and users to thrive without the barriers imposed by fragmentation. Portal’s proven experience in gaming and distribution now expands to the infrastructure that takes the Web3 space to unprecedented heights.”
How developers can benefit from this
Portal Pay is already redefining the way digital assets are used by offering a seamless, secure and low-cost payment solution. Powered by Portal’s Hyperway liquidity infrastructure, it enables instant, cross-chain transactions without the need for intermediaries, making blockchain-based payments practical for everyday use.
With the announcement of Portal Hub and Portal Wallet, the ecosystem is expanding into an all-encompassing Web3 platform, the company said. Portal Hub provides developers with tools for deployment, real-time analytics, and cross-chain liquidity, offering the Web3 equivalent of AWS to unlock unprecedented scale and audience reach.
Portal Wallet integrates seamlessly, serving as a unified liquidity layer for cross-chain transactions, while leveraging account abstraction and social login to improve usability without compromising security. Together, Portal Pay, Hub and Wallet form a powerful ecosystem that bridges traditional and decentralized finance, enabling users and developers to transact, innovate and scale seamlessly in the rapidly evolving Web3 landscape.
Resolve fragmentation with Portal Hyperway
Web3’s financial landscape has long been plagued by liquidity fragmentation across siled chains, leading to inefficiencies and pricing inconsistencies that discourage users and stifle market growth.
The Portal Hyperway addresses these challenges with an innovative cross-chain liquidity infrastructure that serves as a “liquidity superhighway,” enabling seamless asset movements and transactions across blockchains, platforms and applications. Powered by Portal’s innovative technology, including Wallet and Hub, Hyperway unifies the Web3 experience.
The Portal Wallet offers a single, intuitive account for cross-chain asset management, leveraging account abstraction and social login for simplicity and security. Meanwhile, Portal Hub provides developers with tools for scalability, real-time analytics, and deployment. Together, these solutions eliminate chain-specific barriers, reduce costs and improve user experience, unlocking new opportunities in Web3.
A user-centric marketplace and portfolio for Web3
Portal Hub and Wallet surpass typical Web3 offerings with features inspired by Web2’s user-friendly approach. Real-time recommendations and a community-driven marketplace on Portal Hub create an experience that makes Web3 accessible and intuitive.
Portal Wallet’s cross-chain support allows users to manage assets with the ease of a traditional digital wallet. By addressing the fragmentation of user attention, Portal introduces the discoverability, ease, and engagement that Web3 has been missing.
By combining the Portal gaming experience with a commitment to addressing the core challenges of Web3, Portal Hub and Wallet bridge the gap between Web2 simplicity and Web3 innovation.
Portal launched its token in February 2024, with $8 billion in the launch pool on Binance. Launched Portal Pay and processed over $60 million in payments.
Regarding the competition, Strauss said: “In general, Arbitrum, Avalanche, Polygon, Base and Optimism are building connectivity within their ecosystems. They are all like countries or alliances that have their own borders and are competing with each other. Portal is building products and technologies that unite and aggregate all of this content – and more – to improve overall accessibility to the best content in any ecosystem.”
Strauss added: “Sequence is an EVM-only B2B wallet provider, limited to providing its technology to companies like Immutable and others to create gaming wallets or ecosystem wallets. Portal, in addition to having our ecosystem portfolio, owns our distribution and audience through Portal Hub and Wallet and our marketing channels. It is important to underline that the Portal ecosystem also extends beyond the EVM ecosystem.”
And Strauss said: “Immutable’s ecosystem and products are limited to the Immutable zkEVM and ImmutableX blockchains. While there are some similarities, Portal Wallet, Pay and the Portal ecosystem broadly span more than 15 chains including Base, Solana, Sui, Bitcoin and more.”
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