Charlotte Tilbury becomes one of the most hyped brands EVER as shoppers obsess over the brand’s best-selling, award-winning and viral beauty buys.


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Few names in the beauty industry have reached the same level of cult status as Charlotte Tilbury.

From its iconic Pillow Talk Lipstick and Beauty glow sticks in Hollywood Flawless filterCharlotte Tilbury’s make-up and skincare range includes some of the most coveted items in the beauty world.

The universal pink-beige shade of Pillow Talk lipstick has been appreciated worldwide, adored by brides, bloggers, makeup artists and celebrities. Originally a single product, the shade now extends a whole range, including eyeshadows, mascara and blush, often spotted on supermodels and red carpets.

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This skin booster is a must-have to illuminate your face for an otherworldly glow. The skin care infused makeup hybrid that blurs imperfections and gives shine combines the power of a primer and highlighter in one ‘filter’. Think of the effect of airbrushing with a glossy finish.

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The Hollywood Flawless Filter promised to

The Hollywood Flawless Filter promised to “blur, smooth and brighten” in a way unmatched by anything else on the market when it debuted in 2018.

However, the success of her award-winning and often viral products has also made Tilbury the inspiration for countless beauty ‘dupes’ where many brands have tried to duplicate her creations for a fraction of the price.

While it’s often said that imitation is the sincerest form of flattery, the rise of Charlotte Tilbury-inspired dupes shows just how loved and in demand her formulations really are.

Take the Pillow Talk rangefor example: the neutral pink shade of the Pillow Talk lip liner and lipstick has achieved worldwide acclaim for its universally flattering tone that ‘obsessed’ wearers hail as ‘perfection’.

The shade that goes with anything, once limited to a single product, has evolved into a whole Pillow Talk range including eyeshadows, mascara, blushes and more, and is loved by supermodels, and celebrities and seen all over the red carpet.

Today, a Pillow Talk product is sold every six seconds worldwide.

In short, Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk (£28) is arguably the most iconic nude lipstick of all time. So it’s no surprise that high street and luxury brands have launched alternatives.

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk is probably the most iconic nude lipstick of all time

Lip Cheat Lip Liner started it all and now a Pillow Talk product is sold every six seconds worldwide.

The one-size-fits-all shade, once limited to a single product, has evolved into an entire Pillow Talk range including eyeshadow, mascara, blush, and more.

However, nothing really matches the original’s creamy texture and perfect pigmentation – believe me, I’ve tried to find a match with zero luck. I love the original Pillow Talk shade so much I even wore it on my wedding day.

As one critic hailed “the best, always the best and always will be.”

U Flawless Hollywood filter (£39), a primer, illuminator and foundation in one, it promised to “cover, smooth and illuminate” in a way unmatched by anything else on the market when it debuted in 2018.

Fast forward to today, and this product isn’t just one of the many TikTok-viral beauty finds that the British public is obsessed with – it’s officially the number one highlighter in the UK’s prestige makeup market.

The Pillow Talk range includes eyeshadow, mascara, blush and more and is loved by supermodels and celebrities and seen all over the red carpet.

The Pillow Talk range includes eyeshadow, mascara, blush and more and is loved by supermodels and celebrities and seen all over the red carpet.

Numerous brands have tried to replicate its imperfection-blurring, refreshing magic, but the original Flawless Filter formula remains a bestseller for good reason.

Numerous brands have tried to replicate its imperfection-blurring, refreshing magic, but the original Flawless Filter formula remains a bestseller for good reason.

Numerous brands have tried to replicate its imperfect, blurring, refreshing magic, but the original Flawless filter the formula remains unmatched.

Cheaper alternatives are often too shiny instead of providing that natural glow, keeping fans loyal despite the efforts of brands like elf, Revlon and L’Oreal trying to capture the same effect.

This is not to say that dupes do not have their place in the market. Many of them offer similar results and appeal to buyers who don’t want to splurge but still want to get a similar look.

But beauty lovers claim that nothing compares to the original formulation.

For those of us who know, there is still nothing like the original Charlotte Tilbury

For those of us who know, there is still nothing like the original Charlotte Tilbury

For example, one reviewer said they had “tried 3 of the ‘dupes’ that ended up costing more than if I had bought this in the first place”, adding that “nothing comes close”.

Another buyer agreed, writing: “Once you try the original, the dupes don’t compete! The flawless Hollywood filter is top notch.

For those of us who know, there is still nothing like the original Charlotte Tilbury.

The most “duped” products of Charlotte Tilbury

A favorite among the MailOnline Shopping Finder team, this liquid contour boasts hundreds of five-star reviews – and for good reason. It blends seamlessly and features a cushion tip applicator, allowing for precise placement exactly where you need it. The result? A beautifully sculpted, lifted and defined look.

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Lightweight, waterproof and designed to lock in your look for up to 16 hours, this Charlotte Tilbury setting spray ensures your makeup stays flawless all day – no fading come afternoon! The fine mist is infused with hydrating ingredients, providing long-lasting moisture for a fresh, radiant finish.

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Available in four universal shades, Airbrush Flawless Finish is a luxurious micro-fine setting powder with soft-focus intelligent nanoparticles that blur pesky lines and imperfections.

Silky finishing powder is different from traditional pressed powders that make your face dry and cakey. Instead, it keeps your makeup in place for hours without feeling heavy, all while keeping your skin glowing. Hello smooth finish filtered by Instagram.

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It’s no secret that Charlotte Tilbury’s Beauty Light Wands are a makeup must-have for a natural, youthful glow. Don’t just take our word for it; the blush-highlighter hybrid is so popular that the Pinkgasm shade sells out every eight seconds.

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