Netflix co-chairman Ted Sarandos says that India’s deeply rooted discomfort at the Internet and Culture of Financial Attentiveness, the country was one of the most violent subscription stream markets.
Speaking with the co -founder of Zerodha Nikila Kamata, Sarandos acknowledged that the early push Netflix on automated monthly accusations in India has stood up for consumers. “Repeating allegations were certainly at the borders of their cultural norm,” he said, reminding of the original confusion. “I thought,” Who didn’t want it? “
He added, “Someone explained it to me. They said,” What to do if anyone asked you about your debit card? “You would say,” by no means. “
The Camama repeated the mood, referring to the availability and cultural disgust to automatic payment models. “There may be 100 or 200 million people who can actually afford (subscriptions),” he said, but on this, “we don’t mind paying an online payment for repeating.”
Saranandos agreed: “Indian people remember more about their money than American people … You know what you have, you know what you want to spend.”
Since then, Netflix leaned toward hybrid models to Woo reluctant subscribers, including advertising support. The Camama noted that nearly 50% of the new Netflix audience in India is now undergoing a subsidized advertising level.
However, Saranandos said Netflix would remain “first of all subscriptions”. “Even if (advertising) is very healthy, it will still be 20% of the business,” he said. Complete advertising -based models added: “Do not support the type of ambitious content we put on.”
https://www.youtube.com/watch?v=qt2fgbr0nim
As India continues to fight the streaming economy, Saranandos said that the company is focused on the balance: “The trick is to find the desired load on advertising … where consumers say,” Yes, I will take a lower fee and watches advertising. “
