However, it is fair to say that Apple and even Amazon’s Alexa have had a cultural cachet that Google Assistant never enjoyed. It was not uncommon to hear the name of Siri or Alexa in a movie or television program; They were much more recognizable than the Google called voice wizard. This is why Amazon decided to keep the Alexa brand and simply add an “+” icon to denote the new Alexa Powered soup version With the latest models of great language, and perhaps why Apple is still uploaded to Siri.
.jpg)
Photograph: Julian Chokkattu
All this could have been OK if Apple really fulfilled his promise and published a Siri operating, much improved when he originally said he would. With a massive marketing push to put Apple Intelligence in the mind of everyone (Perhaps a pitiful movement), it would have been a great opportunity to wake up users with a much improved Siri. Months later, customers are asking -why Siri -the new look and still -is still behind.
But the broadest problem affecting all large language models is not only the brand, but also the user interface. Harrison compares it to the computing days of the command line and the change in the graphic user interface (GUI) in the 190’s and ’90. It was not the graphics that made the most popular, but the discovery and the explorating interface. In the age of the command line, you had to remember how to do anything. With the GUI, you could put anyone in front of a computer and could find out how to browse the operating system.
If you put someone in front of Chatgpt or Gemini, say it is an incredible tool and ask them to ask for anything, they will only look blank with the blinking message. “It’s as if we had returned 30 years in the design of the interface. They have no idea what to do or say.” Harrison says he did this exact experiment with his parents: he was asked what time he was doing tomorrow and AI replied that he did not have this information.
“We got back in the discovery,” he says. “A habitual person, not technological people, if all they have been doing is to establish timers with Siri for the last ten years, and now they have to think -in a fundamentally different way, this is an extremely hard problem. Some types of application name will be important.”
To say goodbye to Siri would be a great movement for Apple, after all, he has spent more than a decade inverting -there. But most people still use it to play music, check time and set timers, not even pressing the boundaries of their current, relatively limited abilities. It is difficult to see that changing at any time, even if the next generation is full of Siri’s functions.
“During 99 percent of the planet, this type of revolution of the AI has it totally went through the head“Harrison says. As the ten -year transition from the command line to user graphic interfaces, rethinking how to use these personal voice attendees will need time and education, but maybe a new name will help Apple with the transition.
