The car manufacturer Jaguar he didn’t has received a lot of attention in recent years, but boy, have things changed in recent days! Last week, the company announced that it had abandoned the roaring cat design in favor of a minimalist Bauhaus-style logo that was greeted by the public with a moderate degree of shock. Now, the company has revealed the Type 00 concept car (that’s a photo, not an illustration) which is very different from anything currently in production, to say the least.
What is most noticeable is the length, especially in the nose, and the low roofline. From some angles, the new vehicle looks like a not-quite-refined computer rendering, especially the blocky front and rear ends. Other design features are highly futuristic/whimsical such as brass bars running down the center and sides, an oval steering wheel, folding interior screens, butterfly doors, and a travertine stone “plinth” separating the passenger and driver compartments .
This is all part of Jaguar’s new ‘copy nothing’ ideology, designed to distance itself from current models. “When Jaguar was at its best, it threw away the rules of automotive design and created the E-Type and the XJS. They were objects of desire,” Jaguar’s creative director said at Miami Art Week.
Jaguar (that was owned by India’s Tata Motors since 2008) predicts that a production version will have up to 430 miles of range, and fast charging will add 200 miles of range in just 15 minutes. Other specs like acceleration and top speed were not revealed, and production models will likely lack some of the exuberance of the concepts.
The changes have been respected derision by some critics, but Jaguar has said the company aims to be disruptive. “We’ve certainly attracted a lot of attention in the last few weeks,” CEO Rawdon Glover said News from heaven. “We need to ensure that Jaguar is relevant, desirable and future-proof for the next 90 years of its history.”
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