Hyb building in Seole, South Korea.
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South Korea’s largest K-Pop agency Hyb has set up its first office in China-amid signs that Beijing is removing its unofficial ban in K-Pop shows.
Global Sensation BTS Previous Organization is preparing to establish itself in China since last year, And the Hybay Officer Said recently.
Hyb’s Chinese Office – opened on April 2 and announced Thursday – is its fourth overseas branch. But although the agency launched local groups in Japan and in Japan in the United States and launched local groups such as a team and Catsea, according to South Korea, there is no plan to start rooki teams in China State Media KBS.
There have been indications that Beijing may be softening his stance on K-Pop In the wake of weak domestic use And has shut down trade talks with China. And in another sign of melting relationships, China announced the decision to waive visas for South Koreans last November. South Korea followed a visa exemption scheme for Chinese visitors in the third quarter in March 2025.
Yet lately and in front of the K-Pop, Hybay Plans to sell its entire stake in SM Entertainment have been announced To the music of Tencent in China. The move is a testament to the strengthening relationship between Tencent and major K-Pop companies, while HSBC’s Korea Internet Gaming and Entertainment Research analyst Junuhun Kim said in a recent note.
If the K-Pop is widely recognized in China, they expect the use of fan platforms such as the Weaver and Dear U Bubble, such as the Hyb Bubble, if the K-Pop is more widely recognized.
But in China, the path of K-Pop comeback is not smooth.
K-Pop Group canceled the music event in Epex Fu Uzhu, which was scheduled on May 31, referring to “The problems of the local area. “The show has been the first musician of the All-Korean Idol Group in China’s mainland since 2016.
Hybay’s shares fell by 1.47% during Friday’s trading.
Due to tariff pressure with other industries, the U-turn can cause a new momentum to the South Korean entertainment industry about the unauthorized K-Pop ban in China.
“In contrast to semiconductors or autos, which directly affect the supply chains and prices, K-pop use is less sensitive to protective measures,” Shinhan Securities said in April.
“Core Revenue Drivers-Streaming, Music Offices and Fans are the subject-Digital and abstract, and is immune to cross-border tariffs.”
– CNBC’s Lim Hui Ji has contributed to the report.
