Marriott CEO shows how travelers with a smaller level of income change hotel strategy


Marriott International CEO Anthony Capuwan shared some understanding of budget travelers during Monday’s speech on “Claman Controddow”.

He told Lead Lisa Claman that consumers with low -income Marriott International ‘income “continue to prioritize the journey but they want to do it in A, A more careful price“Referring to the cost data that the company has through its relationship with credit card.

Marriott International, Inc. CEO Anthony Capuwan comes to a meeting with US President Joe Biden in the South Court audience at the Eisenhower Executive Office near the White House, in Washington, Colombia, July 28, 2022.

CEO of Marriott International Anthony Capuwana .

This forced Marriott International “to push so much over the last two years into the average scale segment that is a segment where we have not worked historically,” Kapuwan reports.

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He said it started with the acquisition of City Express. The company purchased the City Express brand with Hoteles City Express, Sab de CV in 2022 for $ 100 million.

Mriott

(Roberta Mac

“We also organically developed an expanded termination Average product He called the studio, “he said Klaman.

Marriott’s first studios opened on Monday at Fort -Maiers, Florida. The expanded termination hotel offers numbers in the studio complete with one or two beds, rest and cuisine with a microwave on the stove and a full-size refrigerator, “the press release said.

Asked about what distinguishes him from other Marriott brands, Capuaana told Claman that “starts with the cost”.

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“It starts with much more modest services,” he added. “These are people who may be on a temporary assignment, perhaps a construction project or a consultative assignment. They can be digital nomads.”

He said “this product really resonates with more economical consumers.”

Capuano also advertised the “width” of the Marriott portfolio, saying that the company could “offer” Correct home For every purpose of a trip that often changes regardless of income. ”

The Sign of the Marriott Hotel Outside the building

(Matthias Balk/Picture Alliance through Getty Images)

Marriott brands Include Ritz-Carlton, St. Regis, Sheraton, Courtyard, Westin, Moxy and others.

The company received $ 6.26 billion for the first quarter. Meanwhile, its net income was $ 665.

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