A growing number of Britons are seeking chemical help to make sure they feel ‘happier’, experts report. Christmas… in the bedroom.
According to data from pharmacies, over the past 40 days, sales of erection-enhancing drugs such as Viagra have increased by 100 percent.
Pharmacists point out that there could be many reasons why so many men suffer from the holiday flop this time of year.
These include overindulging on minutes, enjoying one too many Christmas tops and stressing about finding the perfect gift.
Kieran Jones, Clinical Pharmacist at Oxford Online Pharmacist, says overeating this Yuletide will leave many men with blood sugar problems struggling to perform in the bedroom.
For those with pre-diabetes who struggle to control their blood sugar, too much sugary food can cause stress.
Ms Jones explains that this can affect blood flow around the body and by extension can cause erectile dysfunction.
‘Limit high sugar and carbohydrate snacks to weekends or when you’re out if possible and stock up on some healthy options.’

According to the data, sales of erectile dysfunction drugs such as Viagra increased by 100 percent in the run-up to the holidays.

Pharmacists point out that there may be a number of reasons why men are looking for drugs like the ‘little blue pill’ this year.
And while Alcohol It is famous for reducing inhibitions, few can leave too many men struggling to perform.
Miss Jones said: “While alcohol can increase your libido, drinking too much on holiday can help you experience problems with sexual performance for a number of reasons.”
Consuming more than three drinks can cause your blood pressure to rise, which reduces blood flow or blood pressure and can cause erectile or continence problems or even premature ejaculation.
Meanwhile, alcohol can affect your central nervous system as a depressant, reducing brain activity and making our brains and bodies react to stimuli.
In addition, drinking too much alcohol can have a negative effect on testosterone production, which means it will be harder to maintain a relationship and you may experience a drop in libido.’
She recommends alternating between alcoholic and non-alcoholic beverages at night to avoid potential complications.
‘Your liver and partner will thank you later,’ says Mrs Jones.
While Christmas is meant to be a time of peace and love, visiting cantankerous relatives and searching for the perfect gift can lead to a lot of stress and anxiety.

A total of 4.57 million prescriptions for sildenafil, commonly sold under the brand name Viagra and other impotence drugs sold under the brand names Cialis and Levitra, were issued by the health service in 2023.

This map shows the areas where sildenafil, the key ingredient in the erectile dysfunction drug Viagra, can be prescribed on the NHS.
Ms Jones explains that this can cause many couples to experience performance anxiety when it comes to sex.
‘During times of stress and anxiety, the body produces more cortisol, which can inhibit testosterone production, reduce libido and even cause erectile dysfunction,’ she says.
‘So make sure you take some time out to relax and bond with yourself and your partner – after all, it’s proven to be a great way to de-stress.’
Erectile dysfunction, also known as impotence, is thought to affect about half of men over 40.
While most erectile dysfunction is isolated and nothing to worry about, frequent or persistent exercise should be checked out by a GP.
This is because it can be an indicator of serious health problems such as high blood pressure or high cholesterol. DiabetesHormonal problems and mental issues Depression and anxiety.
Viagra erectile dysfunction drug sildenafil is currently the most famous brand with many generic options.
Other options include tablets such as tadalafil, sold under the brand name Cialis, as well as topical gels.