Next time you recommend a product or service to someone in a conversation in Reddit, it can be an ad for the company. A new feature announced At the place of social networks of the Cannes Lions International Creativity Festival, the brands will allow positive comments published in Reddit and show them just under ads on the platform.
It featurecalled Reddit Community Intelligence, will integrate conversations to Reddit in a company’s marketing efforts. For example, an ad for lucid engines could remove popular threads from users who have talked about their experience with the company’s cars. These publications are curated by AI and are directly shown below the company’s advertising site. Reddit of the function claims have led to a higher rate of 19% than standard ads.
Which … is great, I guess, if you are an advertiser. If you are users, see ads occupy a little more screen space. And your publications and conversations may become free advertising for a company. Allegedly, if you talk positively about a brand, you may not mind if you see it became a marketing campaign. Social tests Undoubtedly, they are not a new concept in marketing and they are a cheaper and easier way to establish credibility through the feedback of the users. Of course, Reddit does not appear to be cutting off the reddditors who made the places in the first place, although it could be argued that their content is at least in part, causing more sales.
During a conversation with Axios on Monday, Reddit’s CEO Steve Huffman gave the case that the function is only taking advantage of what is happening naturally in Reddit. “Half of the Reddit conversations are basically commercial in nature,” he said. “It results in each hobby, within each passion, within all these travel decisions, you are actually deciding what to buy below.” A Recent article in BREW Marketing He emphasized that more and more users are looking for Reddit to help make decisions, considering that it is more human and authentic than alternatives such as Google search results. So Reddit is collecting the trend.
This is the most recent in a great effort of monetization of Reddit, which means that it has a reliable model of growth and revenue now that it is a company contributed in the stock market. At the beginning of the year, the CEO of the company spoke of a Paywall Function for Subreddits This would block some exclusive content behind a subscription model, which allegedly fired a percentage of the upper part to facilitate the transaction.
