The digital analysis company and the Sensor Tower Tower application announced today that Playliner, a Live Ops Mobile Game Data Supplier, has acquired, for a non -disclosed sum. According to Sensor Tower, this will expand its analytical capabilities within the mobile game space, as Playliner can provide details on how these games keep the audience and evolve over time. This is the second acquisition of Tower sensor, the first being Video game insights Earlier this year.
Playliner tracks and analyzes live operations for mobile games, which are the updates of the game over time. It offers information on topics such as participation and monetization of players. Companies like Applovin, Playtika and Playrix have used Playliner’s knowledge to inform their long -term strategies. According to the Tower sensor acquisition report, Live ops within the Evergreen Games includes more than 50% of consumer spending on purchases in the application.
Anthony Bartolicci, director of Sensor Tower Strategy, told Gamesbeat in an interview: “At Sensor Tower, our mission is to measure the digital economy of the world. For our game clients to deepen our mobile knowledge with the addition of Playliner’s data on live analysis.
Kirill Razumovskiy, CEO of Playliner, said in a statement: “We are pleased to join Sensor Tower and provide live information to the leading industry platform for game intelligence. Together, we can unblock unique views on what causes mobile games to be successful and help our customers act on them.”
