Transmission became the most Popular Unique Form of TV Use Years ago, but this was not his final obstacle. The spreading television and combined television television juggle meant that consumers still used traditional television services more than in streaming in general, even if streaming was more popular than either individually. According to Nielsen dataStreaming has just overcome this final obstacle.
Nielsen says that in May, cable television represented 24.1% of all use of television and broadcasting television represented 20.1% of the entire vision by a total of 44.2%. Streaming services accounted for 44.8% of the total number of visits, only to overcome combined cable and emission efforts. This has happened the unique days, that is, for major events like the Mike Tyson-Jake Paul Fight In Netflix, but the streaming has never maintained this advantage for a whole month.
The numbers were helped to add more streaming services to Nielsen’s metrics. The original list including streaming giants Like Netflix, Disney Plus, YouTube, Hulu and the main video of Amazon. Was extended to 11 total services and Now includes The Roku Channel, Paramount Plus, Tubock, Peacock and Warner Bros. Discovery.
The next streaming milestone will be to keep this leadership for a whole whole. For now, the cable and transmission are still governing this statistics, Combining for 57.6% of all television transmission in the first quarter of 2025, with a streaming that covers 42.4%. In the event that the streaming maintains its current advantage, in the second quarter of 2025 it could mark the first quarter that the transmission exceeds traditional television and maintains leadership.
Youtube and Netflix win big
YouTube directed the way to the transmission of services, with a heavy 12.5% of the vision. Next is Netflix, who is still the largest video service, a title that is being held for four years in a row. Rounding the first five places is Disney through Disney Plus and Hulu, Prime Video and the Roku Channel.
However, YouTube is the largest winner. Not only does it run all the streaming services in market share, but it also has the highest quota measured by Nielsen and leads the path in a growing segment of free and compatible services with ads, also known as fast services. The other fast services measured by the data signature, including PLUTOTV, the Roku and Tubi channel, combined for 5.7% of all television viewing in May 2025, which is more than any individual broadcasting network at the same time.
