Global Esports Company Liquid team has announced a new partnership with Zenni Opticalappointing the main online retailer as an official partner of glasses.
The partnership marks a shared commitment in the protection of eye health in Esport, while offering elegant fans and players and elegant high -performance glasses at an affordable price.
As digital competition intensifies and the time of the screen increases, the need for eye care in the games is growing. This partnership reflects a mutual vision: to give priority to the health and performance of the players without compromising the style or convenience.
As part of the collaboration, Zenni will publish an Esclid Exclusive Team collection, combining Zenni’s innovative and innovative lenses with the creative identity of the Liquid team. As a leader in the health and performance of Esports’ athletes, the Eyewear collection of Team Liquid will focus on reducing the complications related to the game without compromising comfort and style. Fans will also have access to exclusive discounts, further improving the value that Zenni offers to the game community.
“The vision of our players is as critical as their mechanics. The collaboration with Zenni allows us to raise both health and performance, giving our fans access to affordable glasses that seem and feels fantastic,” said Steve Arhancet, Co-CEO of Team Liquid, in a note. “We are excited to give life to this partnership, both inside and outside the stage.”
Four Team Liquid stars from his League of Legends, Counter-Strike and Fighting Game Rolter will guide the content and messaging of the Liquid team, highlighting their favorite frames on streaming and through social media, while strengthening the importance of eye health at all competitive game levels.
“This partnership reflects our constant commitment to advance health, performance and innovation in the space of games and exports,” said Robb Chiarini, head of partnerships, licenses and events in Zenni Optical, in a note. “The Liquid team is not only a leader in competitive excellence, but also in the suspension of the well -being of players and long -term sustainability in the sector. We are proud to support their athletes and fans with products that improve visual clarity, comfort and style.”
The announcement of the partnership will launch itself through the official social channels of the Liquid team, with additional content and activations behind the scenes to follow throughout the year.
Team Liquid is an organization of Esports and Gaming founded in 2000 in Utrecht, the Netherlands, and led by its founder and Co-Ce Victor Goossens and Arhancet. The organization has 96 athletes competing in several Esports titles, including League of Legends, CounterStrike2, Dota 2, Valorant, Mobile Legends: Bang Bang, Rainbow Six Siege, Fortnite, Pubg: Mobile and more. He has won over 54 million dollars in cash prizes from over 7,000 tournaments throughout his history.
In addition to his franchise of Esports Premier team, Liquid Enterprises manages various corporate units created to integrate his athletic brand. This includes a clothing of clothing with white label, which works within the largest entertainment and music industry with musicians such as Deadmau5, the most popular licenable Wiki in the world and a white agency at a complete service; Liquidmedia with customers such as Riot Games and Nike.
In September 2016, the control of the interest for Team Liquid was purchased by the Esports owned group, Axiomatic. Assomatic leadership includes executive presidents Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh.
Zenni opened the way for the online glasses industry in 2003 with the mission of making glasses accessible and accessible to everyone. Based in the Bay Area of San Francisco, Zenni offers adults and children the freedom to express their personality through a vast collection of high quality prescription, not registration and glasses and sunglasses by a sense of fashion and dynamic style. With complete prescription couples starting from less than $ 10, the company has brought enormous interruptions of prices to the traditional retail sale model. He has sold over 51 million frames sold all over the world.
