Earlier this year, the 12 -footed twitter logo was auctioned at 560 pounds that used to sit at the San Francisco company headquarters for $ 34,000. Now, we know who bought it and what became the sign: it was exploded in the Nevada Desert as part of an elaborate acrobatics to promote an online market application.
Somehow, “Larry”, as the former employees were known to the Blue Twitter bird, he met an end that was reflected the death Of the social media platform he once represented: an explosive and expensive show that let you ask -what exactly was everything that was.
For Ditchit, a startup in the hope of competing with services such as Facebook Marketplace and Offerup, the possibility of possessing and then exploiting a history of social media was a unique opportunity. In the video posted on YouTube, Ditchit tries to draw some parallels between Elon Musk’s Twitter Dam and his own ambitions.
“Elon Musk received Twitter on X to support the free expression,” says the video. “We are doing the same for local markets.” The connection seems to be faint at best, but James Deluca, who oversees the efforts of Prim de Ditchit, says that the company’s main competitors as Opferup are “prioritizing the benefits of user experience”, noting the high seller rates and other policies that prioritize the listings of companies instead of the “average person who wants to sell in their garage”.
Deluca claims that the decision to exploit the huge Twitter sign “arose organically” at some point after Ditchit placed the winning offer. “The initial thought of buying the sign was driven by nostalgia,” he told Engadget. “Everyone in the office is a technology enthusiast and we thought it would be great to have a story.”
But any sentimental condition that company employees had not lasted long. After paying to move the 12 -foot sign from San Francisco to the Ditchit office to Orange County, California, he moved the poster 250 miles to the Las Vegas Desert. The company has made the controlled explosion to take place in an outdoor “adventure park” that allows visitors to shoot machine guns and drive monster trucks.
Deluca did not reveal how much he spent the start of acrobatics, but he said it was “a considerable investment” for the company that launched its application less than a year ago. As part of the effort, Ditchit also rented four Tesla Cybertrucks and hired a production team of 15 people to capture the moment from all possible angles. The explosion itself was designed by a pyrotechnic expert who usually works in film sets. “We wanted to make a statement and make the scene as dramatic as possible,” said Deluca.
Somehow, the explosion is not the end of Larry’s history, however. Ditchit says it is to sell fragments of the sign that he recovered after the explosion and that he will list them in his application at an auction sealed from today. The revenue of the sale will be donated to the American Entrepreneurship Center, a non -profit who defends startups and lists Meta, Amazon and Google as members of his corporate advisory board.
