With the Teltest deadline To sell his US operations now just two days later, a new decentralized social media app launched his beta to the public on Tuesday.
Possess it is the last Alternative to Tiktok Emerge, with a swollen feed not only for short videos but also text posts and images, as well as other features that you would expect, such as direct messaging.
However, the new App aims to stop the market using Blockchain technology and a token economy. In particular, the creators of content on the app can earn income without minimal requirements for counting followers or the count of posts.
The app was developed by Amir Kaltak (CEO) and Katia Zaitsev (COO), who previously co-founded the web3 company Lexit. In particular, the app was also co-creating by Sarah Mick (CCO), who has work experience in the main apps of Tinder and Bumble appointments.
Key salient points include token $ own, which is rewarded to creators based on video involvement and is completely negotiable. Just work on the basic level blockchain 2, guaranteeing safe transactions and content properties.
Kaltak believes that this will be a turning point for creators, especially because they earn token regardless of their position.
“Most creators from all over the world do not have access to monetization on the main social platforms simply for their position. With their own, we have built a system that levels the playing field and opens a real gain potential for creators globally,” he told Techcrunch.
Kaltak adds that a part of the cash entry of the platform is used to buy $ own tokens from exchanges with distribution to creators. “We are touching the creator’s economy in such a way that rewards creators equally creating a coherent demand for the token on the open market, which contributes to the resilience and sustainability of long -term prices,” he said.
Gratifying creators with in-app token has become a common practice, in particular in the regions outside the United States, an example is ChingariA short -form video app that has attracted over 180 million users in India.
Other forms of monetization include the tip, the sponsorship of the brand and the sale of items in your shop (the version of the Tiktok Shop app).
The app promises that creators can earn up to 50% more than other platforms. In particular, in the case of the tip, its own requires only 20% of the revenue, while Tiktok requires 50%. For sponsorships, creators maintain 90% of the earnings, with only 10%. The creators benefit more from their shops, keeping 95% of the revenue while their own requires only 5%.
The monetization characteristics, including tokens, should be available in the third quarter, between July and September. In the meantime, his shop should launch as Beta between October and December.
Another flow of revenue is the license of content. Each content has proven property and origin, monitored on the blockchain, allowing creators to authorize their content while maintaining their rights. So, for example, creators can resell their content to brands for use in marketing campaigns and earn 90% of the revenue, while their own takes a 10% cut.
The classification system is also an interesting feature. Spectators have the opportunity to interact with the content by pressing the arrows up or down to express their votes: by reinforcing or voting the posts in order to remember platforms such as Reddit. Creators who receive a higher number of UP votes can climb the ranking, gaining greater exposure.
“Owning your content, the consumer agency, equal global salary, equal opportunities to become viral, establish significant connections and enhance people through self -expression and the fair remuneration is at the forefront in the correction of current problems with social media,” said Mick to Techcrunch. “Without a higher platform support and higher expectations of the app ability for these creators, in the end you are making a disservice to their faithful fans.”
Your own is now available for free in App Store AND Google Play Store. The company claims to have almost 40,000 people in the waiting list.
To date, the startup has collected over $ 5 million from Sarah Mick, Michael Terpin (Transform Ventures), Saba Capital, Spin Capital and Stoka Global base.
